Aubrey Derk
Saturday, December 11, 2010
Architecture
For the architecture assignment I chose to recreate a photo of the house from the movie "Up!" I chose this photo because it's from an interesting perspective due to the house being lifted off of the ground by balloons. Also, the photo is interesting to look at because the house is colorful and the balloons are very colorful. I also enjoyed illustrated the main character, Carl Frederickson, in the center, waving his arms out of the first story window.
Type Portraits
For the type portraits I chose three photos that I thought worked well for the type of portrait I was creating. For shape I chose a photo of myself with wavy hair, sunglasses and a toothy smile, which made for fun shapes. I originally did put a V-neckline on the finished portrait but actually liked how it looked like a floating head without it, so I took it off. It came out kind of creepy and I kind of like the floating head idea. For the line portrait I chose a photo of my boyfriend on the beach. I liked this photo for the line portrait because he has defined facial features, like his jawline and dimples, and the sunglasses were fun to outline. For the text I chose lyrics from Frank Sinatra's "Summer Wind," one of his favorite songs and appropriate for a beach photo. For the value portrait I chose a photo of myself that had a lot of contrast. I think the contrast helps the value portrait really pop. I chose lyrics from Bread's "Aubrey," which I was named after and luckily I do really like the song.
Logo/Company Identity
For this project of creating a logo for a natural dog food company I decided to create a simple, fun logo. I used a bold handwriting-style font and also a thinner handwriting-style font to break it up a little since I went with a simple left-to-right layout of the company name. I used an olive green and brown, which I think are appropriate for a natural dog food company. These colors are earthy and organic. And as a fun touch I made the dots of the i's into paw prints. I placed the logo on each piece of the Identity package and also created a brown bar to contain the address and contact info to place on the pieces. The use of the brown bar on multiple items helped in keeping a consistent branding style for the company. I also added a watermarked bone on some items and on the back of the business card I placed a photo of my good friend Guinness, a boxer-bulldog mix, with the idea that different dogs could be printed on the back of these cards at any time. Just a fun touch that a natural dog food company can get away with while remaining professional.
Dreamscape
For this project I chose to take the assignment literally and create a dream. My dreams are usually on the darker side and although I wouldn't call all of them nightmares, they are usually just uneasy. They usually involve flooding or water, so I chose to make the main landscape a waterfall flowing into a city street. I put a tree with a mouth in the water, because I also have dreams about trees falling or (the worst and most often) about my teeth crumbling and falling out. I also put my sister and boyfriend into the dream because a lot of times they play a role in dreams that I have. And at the bottom I placed a photo of myself asleep (my boyfriend's idea of teasing me came in handy for this project) to help show that the images above are meant to convey a dream. I also added a faded border around the edge of the dream of a night sky.
Website Interface
For this project I created a web site interface for an existing company that sells Native American jewelry. This was one of my favorite projects this semester. I loved the creative freedom we were given in editing this existing web site. I chose to go with an earthy background, a gritty ground texture. Then I laid out the contents of the web site in the center of the page on a lighter, solid background. I redid the title of the page in a western font and laid it out on a ripped cardboard texture. I laid out photos of merchandise on the left side of the page and watermarked some Native American art in the center. This design is meant to be the homepage of the site that links off to the other pages.
Magazine
For this project I chose to create a magazine cover for a fictional magazine about beaches. I used a photo I took of Long Beach Island as the cover photo, a script/handwriting font for the nameplate "Seascapes," and a main headline about vacationing at Long Beach Island. I kept the color scheme to a deep gold and maroon color, to match the cover photo of the sun rising.
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